Customer Needs – How Do Businesses Identify Them?

What does “customer needs” actually mean? On a subconscious level, all customers feel the need to be listened to, to be understood, made to feel comfortable and to feel welcome. But these are basic needs that won’t compel the customer to buy. They are, however, base level needs which must to be met in addition to the need to have a problem solved.

Base level, or sub-conscious, customer needs can be met by:

  1. Good customer service standards – This involves a superior level of customer interaction pre-purchase as well as post-purchase.
  2. Positive and targeted marketing messages – Spamming and broad capture marketing messages can make potential customers feel like they are not important or not understood.

It’s important that all businesses address the base level needs in addition to the conscious level need.

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On a conscious level, customer needs are related to a problem that will be solved by making a purchase. Many businesses only guess at what their target customer needs are. Some get lucky and guess correctly, while other businesses languish because they have guessed incorrectly. Taking the time to correctly identify customer needs gives businesses a competitive edge. This competitive edge will attract and retain customers, persuade your customers to shop with you more (ie. repeat customers), and to increase the amount that they spend.

So how do you identify customer needs?

There are broadly two sources of information used to assess customer needs. One is conducting primary research, and the second is using secondary research. Primary research tends to be costly and therefore is mainly the domain of larger companies with a fair marketing budget.

Primary research is the process of gathering original information directly for your purpose. It consists of one or more of the following:

    • Conducting surveys, through emails, door to door or telephone
    • Using focus groups.
    • Conducting interviews with people who fit the demographic of a business’s’ target customer base
    • Gathering information directly by observing behavior.
  • Secondary research is the process of using published information, or data gathered by another party, to assess customer needs through market research. The sources of this information can be:
      • Local government (council) reports, statistics and business directories
      • Industry bodies such as trade associations and chambers of commerce
      • Free research on the internet
      • Public libraries

Challenges in front of good higher education in India


If we talk about the value education in India then we find that there is a need of great educational planning along with the people initiatives for its upgrading. While it is right that education directly links with orientation of values. In India more emphasis is given on primary and secondary education than the higher education.

With the help of special education agencies and many others effective and valuable education courses  knowledge is imparted to the students of schools. Various innovative educational practices are being used to provide good and valuable education to the school students. This effective educational practice includes one act play, skits, exhibition, story narration and group discussion as their medium of teaching. If we talk about Higher Education than we find that valuable education is not getting its full speed to reach out in hands of many students. On the basis of scrutiny teaching methods is implemented in this section of higher education. At the level of college students required counseling and right direction for building up their bright future.

Character building also required at this level. For improving standard of higher education, there is need to protest or stand against the orthodox method of education in which students get their degree along with knowledge, but they required something more than this. Character building, taking initiatives for the welfare and development of rural students should be the motive of educational institutes. Along with the knowledge they need to get trained with the importance of being a social subject.

So, that is it for today’s article. Thank you so much for reading! I hope you liked it. If you did, and even if you did not, please share your opinion the the comments section below. I am very interested in what you have to say, it helps me to make my blog a bit better every day. Thank you again and have a nice day! xoxo